Scaling a Multi-Collection Shopify Store for Hollywood Design Studio

As Hollywood Design Studio expanded their product range with the launch of the HWDS soft furnishings collection, their platform needed to grow with them. They required a reliable technical partner to manage the complexity of a multi-collection store, deliver new features, and maintain a clean, well-structured platform capable of supporting their ambitions long term.

We served as Hollywood Design Studio's dedicated Shopify technical partner, beginning with a full platform audit to understand what was working, what was not, and where the biggest gains could be made. The audit surfaced a bloated plugin ecosystem with 10 redundant apps quietly accumulating costs without adding value. We made the case for consolidation, removed the dead weight, and gave the platform room to breathe.

With a cleaner foundation in place, we turned our attention to the features the business actually needed. When their existing variant tooling hit its limits with SwatchKing, we investigated the alternatives and recommended Infinite Options as the right fit for their volume of products and variants. For their spin-to-win campaign, we evaluated the available solutions and implemented a fully custom Wheelify integration covering cart validation, gift product redirects, search filtering, and abuse prevention across 11 theme files.

Shipping presented its own challenge. The traditional Shopify shipping setup did not suit their fulfillment model, so we consulted on the options and recommended Parcelify, configuring a proper rules-based structure that aligned with how the business actually operates.

• Leaner platform following the removal of 10 redundant apps, cutting unnecessary costs and reducing technical overhead
• Variant and product management unlocked at scale through the migration to Infinite Options, removing the ceiling SwatchKing had created
• Spin-to-win campaign delivered end to end, enabling a branded gifting experience with built-in cart protection and abuse prevention
• Shipping operations brought in line with how the business actually fulfills orders, through a properly configured Parcelify rules structure

In partnership with Hotseat Agency