Marketing and Advertising
Building The Technical Division for Hotseat
Hotseat is a leading Cape Town-based marketing and advertising agency known for delivering high-impact creative campaigns. To stay competitive and offer end-to-end services to their clients, Hotseat decided to expand beyond traditional marketing into full digital development services too.
12
Projects
The Challenge
Hotseat’s existing technical capabilities were limited and fragmented. To successfully penetrate the development services market alongside their core marketing and advertising offerings, they needed a robust technical division that could deliver reliable full-stack solutions while integrating seamlessly with their creative workflows.
Our Solution
We embedded as Hotseat’s long-term technical partner and built their technical division from the ground up. This included:
- Full-Stack Development across WordPress, Shopify, and custom platforms & applications
- DevOps & Infrastructure – Cloudflare configuration, performance optimisation, and scalable hosting solutions
- Technical Consulting, Project Management & Business Analysis – End-to-end project oversight (development + SEO), requirements gathering, and solution design
- Auditing, fixing, and expanding their existing technical stack to support reliable client delivery
Outcomes
- Successfully launched development services, now supporting 12 active clients with integrated digital solutions
- Delivered measurable improvements in project delivery speed, site performance, and scalability
- Established a professional, reliable technical division that complements their marketing expertise
- Enabled true end-to-end service offerings (strategy, development & SEO)
- Created a scalable technical foundation with modern DevOps practices and ongoing support
Technologies
Industry
Marketing and Advertising
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