Marketing and Advertising

Building The Technical Division for Hotseat

Built the agency's technical division from the ground up, establishing full-stack development, DevOps, and consulting capabilities that enabled them to serve 12 active clients.

ConsultingProject Management Business Analyst
Building The Technical Division for Hotseat

12

Projects

The Challenge

Hotseat’s existing technical capabilities were limited and fragmented. In order to offer development services alongside their core marketing and advertising solutions, they needed a robust technical division that could deliver reliable full-stack platforms while integrating seamlessly with their creative workflows.

Our Solution

We embedded as Hotseat's long-term technical partner and built their development division from the ground up. This included full-stack delivery across WordPress, Shopify, and custom platforms; DevOps and infrastructure covering Cloudflare configuration, performance optimisation, and scalable hosting; end-to-end project oversight spanning development and SEO; and business analysis and requirements gathering for each client engagement. We also audited and expanded their existing technical stack to ensure a reliable foundation for client delivery.

Outcomes

  • New revenue line unlocked - the client went from marketing-only to a full-service agency capable of selling and delivering development alongside their core offering
  • 12 active clients served - a live track record of integrated digital delivery built under the partnership
  • Retained as long-term partner - ongoing embedded relationship rather than a one-off engagement, reflecting the depth of trust built across the division

Technologies

xneelo

Industry

Marketing and Advertising

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